Flagship Store
Paris
After New York, our client wanted to set another milestone in the digitalization of its flagship stores. New and innovative concepts were implemented in Paris, planned and realized by InfraStor.
Flagship Store
Paris
After New York, our client wanted to set another milestone in the digitalization of its flagship stores. New and innovative concepts were implemented in Paris, planned and realized by InfraStor.
Insight into the project
In 2018, our client expanded its flagship store in Paris on the Champs-Elysées by taking over a neighboring store and expanding it to 3700 square meters.
InfraStor was allowed to install a total of 42 digital touchpoints on the sales floor in the stadium look. A special feature were the two "Game Experiences" soccer and basketball, where camera tracking was used to record the players. A fusion of digital signage with analog play. A Kids Game with Kinect Motion Tracking was also installed. Another combination of digital and analog can be found at the staircases, which was implemented with two Flipdot walls. A highlight were the parallel 12 meter long LED walls in "Z" shape in the entrance area. Also at the beginning of the store you can find a 10m long projection screen at a height of 4m. The associated projectors are installed at a height of 8m on a truss.
On two treadmills, the products can be subjected to a stress test and each can bring a little bit of reality to monotonous indoor sports in front of a 3×3 OLED Curved video wall in a suitable environment.
Solutions used
42 Digital touchpoints. A special feature were the two "Game Experiences" soccer and basketball. The players were recorded with camera tracking. A Kids Game with Kinect Motion Tracking was installed. Two Flipdot walls to combine analog and digital. Highlight were two LED walls installed in "Z" design in the entrance area. A 10m wide projection screen was installed to show live sports broadcasts in the entrance area. Two 3×3 OLED curved video walls in combination with the treadmills were also installed.
Further impressions
Digital concepts inspire customers and create an attractive shopping experience in stationary retail.
Digital concepts inspire customers and create an attractive shopping
experience in stationary retail.
Through our global partner network we are able to offer, deliver and install the best technology at competitive prices in a freely scalable way. We also create concepts, drawings, renderings, prototypes and the finished solution according to your individual requirements, enabling you to present yourself uniquely.
Concept
Understand your vision and ideas and work with you and our partners partners into concrete, attractive concepts and tangible prototypes.
Implementation
Concepts become technical requirements, prototyping, procurement, global logistics, project management and finally installation and go-live.
Service
Our service is there for you remotely or on site at any time. We use state-of-the-art systems to monitor your equipment and make it easy for you to report problems at any time.
Discuss your current situation with us and receive non-binding advice on the latest technical possibilities in retail. Whether buying or leasing - we will find the right model for your individual requirements.
