In today's fast-paced and ever-evolving business world, it has become increasingly difficult to compete in a crowded marketplace. With so many companies vying for the attention of consumers, businesses must constantly innovate and find new ways to capture the attention of their target audience. One such innovation that has gained popularity in recent years is Digital Out of Home (DOOH) advertising. DOOH is a highly effective and engaging form of advertising that uses digital screens and displays in high-traffic public areas such as shopping malls, airports and bus stations. In this article, we'll go over the various benefits of DOOH advertising and how it can help your business stand out in a crowded market. With its ability to engage audiences, target specific demographics, and provide real-time data, DOOH is a powerful tool that should not be overlooked by any business looking to leave a lasting impression on its customers.
Introduction to DOOH
What is DOOH and how does it work? DOOH advertising is a form of outdoor advertising that uses digital displays to convey messages to potential customers. Unlike traditional billboards or advertisements, DOOH ads are seen on large screens or displays placed in high-traffic public areas such as shopping malls, airports, and train stations. DOOH ads can also be mobile and displayed on vehicles or public transportation.
The advantages of Digital Out Of Home advertising
Target group approach
DOOH advertising allows companies to precisely target their audiences by selecting locations that are frequented by their target audience. Digital Out Of Home advertising can also be targeted using data such as demographic characteristics, locations, weather conditions and events. This allows companies to send their messages to the right people at the right time.
Interactivity
DOOH advertising offers interactive features that allow customers to interact directly with the ad. Examples of interactive Digital Out Of Home ads include touchscreens, QR codes and augmented reality. Interactivity allows customers to interact directly with the brand and gain a better understanding of what the company has to offer.
Flexibility
DOOH advertising offers businesses the flexibility to change or adapt their advertising campaigns quickly and easily. Unlike traditional advertising methods, companies can change their Digital Out Of Home ads in real time and adapt them to new events, customer feedback and trends.
Real-time data
DOOH advertising provides businesses with real-time data on the performance of their ads. Companies can measure data such as number of impressions, clicks, and engagement, and optimize their ad campaigns based on the results.
DOOH statistics and trends
According to a study by PQ Media, DOOH advertising is experiencing faster growth compared to traditional outdoor advertising. Another study conducted by the Digital Place Based Advertising Association (DPAA) shows that DOOH ads can increase consumer attention by 400% compared to traditional ads.
How Digital Out Of Home Can Help Your Business Stand Out
DOOH advertising offers companies the opportunity to stand out from the crowd and effectively capture the attention of their target audience. By using interactive features, targeted targeting and real-time data, companies can send their messages to the right people at the right time. Digital Out Of Home ads also offer higher visibility than traditional ads because they are placed in high-traffic public locations.
The creation of an effective DOOH campaign
An effective DOOH campaign requires careful planning and execution. Companies should carefully analyze their target groups and select locations that are frequented by their target group. The ads should also be appealing and attention-grabbing to capture the attention of the target audience. Companies should also include interactive features such as touchscreens and QR codes in their ads to encourage customer interaction.
Digital Out Of Home for your company?
We offer an individual, tailor-made full service for your DOOH project, including conception,
implementation and after-sales service. Contact us for an initial consultation without any obligation.
DOOH vs. traditional advertising
DOOH advertising offers greater flexibility, interactivity and specific targeting compared to traditional advertising. Unlike traditional ads, Digital Out Of Home ads can be changed in real time and adapted to new events or trends. DOOH ads also offer interactive features that allow customers to interact directly with the brand. Compared to traditional ads, Digital Out Of Home ads also have higher visibility as they are placed in highly frequented public places.
Case studies of successful Digital Out Of Home campaigns
One successful DOOH campaign is the Coca-Cola campaign that took place in Singapore. Coca-Cola used DOOH ads to send personalized messages to customers in real time. Customers could enter their names and receive a personalized bottle of Coca-Cola. The campaign was a great success and led to an increase in sales in Singapore.
Another successful Digital Out Of Home campaign is the British Airways campaign that took place in London. British Airways used DOOH ads to track planes in real time and display the flight number and destination on the screens. The campaign was a great success and led to an increase in bookings on British Airways flights.
DOOH advertising costs and ROI
The cost of DOOH advertising varies depending on the location, size of the ad, and duration of the campaign. In general, however, Digital Out Of Home ads are more expensive than traditional ads. However, companies should consider the ROI of their DOOH campaigns, as Digital Out Of Home ads offer higher visibility and interactivity, and provide companies with real-time data on the performance of their ads.
Conclusion: Why your company should consider Digital Out Of Home
DOOH advertising is a highly effective and engaging form of advertising that businesses can use to stand out from the crowd and capture the attention of their target audience. With its ability to engage audiences, reach specific demographics, and provide real-time data, Digital Out Of Home is a powerful tool that should not be overlooked by any business looking to leave a lasting impression on their customers. However, companies should consider the cost and ROI of their DOOH campaigns and plan and execute carefully to realize the full potential of Digital Out Of Home.
Image sources:
https://unsplash.com/de/fotos/X_roZ7toBJY
https://unsplash.com/de/fotos/UzZhBohuFXo
https://unsplash.com/de/fotos/VM9DUusIyM4
Infrastor Ltd.
Want to integrate Digital Out Of Home into your business?
Feel free to contact us, without any obligation. We are your partner for digital worlds, with dedication for technology. From the conceptual design, to the implementation, to the service afterwards.
