Flagship store
On Running Paris Champs-Élisées
Just in time for the 2024 Olympic Games, the Champs-Élisées, the most iconic shopping street in the world, opened its largest flagship store to date. And we had the pleasure of accompanying them.
Insight into the project
Just in time for the 2024 Olympic Games, On Running is opening its new, currently largest flagship store on the iconic Avenue des Champs Elysées in Paris. The store spans two floors and offers visitors a unique brand experience as well as an extensive presentation of On products.
We took on the innovative design of the three window fronts on the second floor. These are fitted with transparent LED walls that show ambient content both inside the store and outside towards the lively Avenue des Champs Elysées.
Thanks to the transparency of the LED modules, the natural incidence of light is not impaired and the view of the famous Parisian street is maintained at all times.
A solution with semi-transparent LED modules with a pixel pitch of 3.9 x 7.8 mm was used for this impressive installation. The screens were mounted back to back, installed and commissioned with the necessary controller technology.
In addition, a further LED screen was integrated into a shop window on the first floor, which is used specifically for the content of current campaigns.
Used
solutions
Semi-transparent LED modules with a pixel pitch of 3 x 7.8 mm, LED screens in shop windows
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Digital concepts inspire customers and create an attractive shopping experience in stationary retail.
Digital concepts inspire customers and create an attractive shopping
experience in stationary retail.
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