InfraStor GmbH Retail References - Flagship World Munich - LED ceiling ready mounted

Flagship World
Munich

Our client has set a new milestone in digitalization with the opening of its flagship store in Munich's Weinstraße. The highlight is the LED ceiling at the bottom of the staircase, which was designed based on the rhombus of the company logo.

Flagship World
Munich

Our client has set a new milestone in digitalization with the opening of its flagship store in Munich's Weinstraße. The highlight is the LED ceiling at the bottom of the staircase, which was designed based on the rhombus of the company logo.

Insight into the project

In the historic building dating from 1872, not far from Marienplatz, a world centered around Bavarian soccer has been in place since the end of 2020. In addition to a restaurant, a hotel with 30 rooms and an event and meeting location, the company's flagship store is also located on 3500 square meters. The store space, equipped with a total of 16 digital touchpoints, extends over three of the seven floors with around 1000 square meters.

The project is at times unique in the world of sports clubs and can definitely be seen as a role model. InfraStor was allowed to install some digital elements for the innovative shopping and brand experience, such as the interactive sensor-controlled mirrors and displays in the locker rooms. For the LED ceiling, we installed a newly developed custom LED Cabinets / Modules to be able to realize the diamond shape. These and other solutions require close cooperation with the external digital agency due to the joint development. A PS4 console was used in the gaming area of the store and interactive touch displays, LCD signage and LED tickers were also used in the rest of the sales area.

All in all, a successful combination of tradition, cosmopolitanism and digitalization.

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Used
solutions

Newly developed LED Cabinets/Modules to realize the desired diamond shape. Interactive sensor controlled mirrors/displays in the changing rooms. Gaming area with PS4 console. Interactive touch displays. LCD signage. LED ticker. 16 digital touchpoints

More impressions

Digital concepts inspire customers and create an attractive shopping experience in stationary retail.

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Uwe Kirchgessner
Uwe Kirchgessner

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