Flagship Store New York - Transparent Display

Flagship Store
New York

Our client planned to add digital media technology to one of its top-selling flagship stores in New York, with the desire to connect the elements to global service. InfraStor provided the complete media technology from concept to downstream support.

Flagship Store
New York

Our client planned to add digital media technology to one of its top-selling flagship stores in New York, with the desire to connect the elements to global service. InfraStor provided the complete media technology from concept to downstream support.

Insight into the project

In December 2016, the brand flagship store New York of the sporting goods manufacturer opened on 5th Avenue. On 3 floors and around 3000 square meters of sales area, a new era was ushered in at this time for the combination of creativity and sports.

Here, the focus is on the athlete and his or her needs, and they experience an extraordinary customer and brand experience. The look of the store, which is modeled on American high school stadiums, is based on the "Stadium" retail concept, which is reflected among other things in a stadium tunnel. The concept is rounded off by large screens mounted on stands, inviting customers to public viewing events, and dressing rooms that look as if they could literally witness the cheers of the athletes after a match.

The products of the sporting goods manufacturer itself are not neglected either. You can test their quality on the in-house running track.

Sustainability was an important part of the planning on the part of the company. The building was completely preserved and items such as mannequins and hangers were made from recycled marine plastic for the flagship.

InfraStor had the task to install 20 digital touchpoints with a focus on interactivity on site. We combined standard digital signage with interactive touch sensor technology. A special feature was the choice between video content and live sports events on a 20 square meter LED wall as well as two 86 inch displays in the "stadium area". Further additional digital tools were installed in the following years.

Conceptual design
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Installation on site
0 Weeks
Control programming
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involved
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on site
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Used
solutions

20 digital touchpoints with a focus on interactivity. Combination of standard digital signage with interactive touch sensor technology. A special feature was the choice between video content and live sports events on a 20m2 LED wall and two 86″ displays in a "stadium area".

More impressions

Digital concepts inspire customers and create an attractive shopping experience in stationary retail.

Through our global partner network we are able to offer, deliver and install the best technology at competitive prices in a freely scalable way. We also create concepts, drawings, renderings, prototypes and the finished solution according to your individual requirements, enabling you to present yourself uniquely.

Concept

understand your vision and ideas and develop them together with you and our partners to develop concrete, attractive concepts and tangible prototypes.

Implementation

Concepts turn into technical requirements, prototyping, procurement, global logistics, project management and finally installation and GoLive.

Service

Our service is always there for you remotely or on site. We monitor your equipment via state-of-the-art systems and allow you to conveniently report problems at any time.

Uwe Kirchgessner
Uwe Kirchgessner

Your individual contact

Discuss your current situation with us and receive a no-obligation consultation on the latest technical options in retail. Whether buying or leasing - we will find the right model for your individual requirements.

Ready for your Next Level Retail?!

Loxone functions

Auto-
Configuration

Home automation through automatic product selection and adjustment based on room size and usage. Automatic setup of functions such as lighting control and security.

Shading & indoor climate

Intelligent
automatic shading for comfort, energy efficiency and privacy. Regulates the indoor climate and supports
different heat sources for optimum results.

Lighting & Multimedia

Intelligent lighting control and powerful audio server for first-class sound. Support for digital interfaces (DMX, DALI) offers functions such as dimming, alarms and presence simulation.

Access & door communication

Tailor-made access control for every project, regardless of the number of users. With functions such as code & NFC for contactless access and with video intercom and remote access.

Energy
management

Energy management

Optimization of own energy use for environmental protection through intelligent energy distribution and functions such as standby killer and remote access. Integration of photovoltaics, battery storage, irrigation control and e-charging stations.

Ambient Assisted Living (ALL)

Technical solutions for self-determined living for people with disabilities or older people. The top functions include fall control, emergency call button and intelligent detection of emergency situations for greater safety and rapid assistance.

Irrigation

Automatic irrigation systems, controlled by weather forecasts or soil moisture sensors, also with remote access.

Security

Comprehensive protection with integrated alarm system, including fire and water detection systems and remote access for maximum security.