Flagship Store London - semi-transparent LED screens

Flagship Store
London

In London, the most extensive digitization to date took place in 2019 with over 118 digital touchpoints in our customer's flagship store. InfraStor was on site for five weeks with more than 20 technicians and installers for the realization.

Flagship Store
London

In London, the most extensive digitization to date took place in 2019 with over 118 digital touchpoints in our customer's flagship store. InfraStor was on site for five weeks with more than 20 technicians and installers for the realization.

Insight into the project

In 2019, our client opened its most digital flagship store to date in Oxford Street, London. On 4 floors you can marvel at the superlative of digitalization in retail. A wonderful symbiosis of online and offline retail.

InfraStor was allowed to install 118 digital touchpoints on site with more than 20 technicians and fitters over a period of 6 weeks, which according to our customer are all powered by 100 percent green electricity.

The
goal for the store concept was not only to improve the shopping experience for the customer, but to revolutionize it and at the same time to encourage the end customer to get creative.

The novelty at the point of sale was completely rewritten with the digitalized store concept of the sporting goods manufacturer, thus ushering in a new era at the POS.

The "Chandelier" a collage of 32 individual screens made of semi-transparent LED modules suspended from the ceiling above an atrium definitely sets the standard for digitization upwards.

Another highlight is the LED floor with connected LED wall and a footwear wall with integrated storage boards for shoes.

OLED displays were also used in several digital touchpoints. As a curved screen in front of treadmills, lying in digital pedestals used for draping clothes on mannequins, and hanging as delicate double-sided displays.

Topping it all off are dressing rooms equipped with smart mirrors. RFID technology is used to recognize products and make purchase-deciding information about them available via the mirror.

The creative part of the flagship is taken care of by the MakersLab, where end consumers can make their purchased products unique or bring back to life their aging favorite pieces from home.

Also in the SneakerBar many a shoe can be breathed shine again.

For InfraStor, the installation of the "chandelier" was special because climbers were needed for this and for the cleaning afterwards.

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Conceptual design
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Installation on site
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Control programming
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solutions

118 digital touchpoints. Highlights are the LED floor with connected LED wall, as well as the "Chandelier", a collage of 32 individual screens. semi-transparent LED modules, which are suspended from the ceiling above an atrium. In addition, several LED walls, one of which is a footwear wall with integrated storage boards for shoes, as well as large format LCD displays in 98″ diagonal were installed. OLED displays were used in several digital touchpoints. As curved screen in front of treadmills, lying in digital pedestals on which mannequins stand, as well as hanging as filigree double-sided displays.

More impressions

Digital concepts inspire customers and create an attractive shopping experience in stationary retail.

Through our global partner network we are able to offer, deliver and install the best technology at competitive prices in a freely scalable way. We also create concepts, drawings, renderings, prototypes and the finished solution according to your individual requirements, enabling you to present yourself uniquely.

Concept

understand your vision and ideas and develop them together with you and our partners to develop concrete, attractive concepts and tangible prototypes.

Implementation

Concepts turn into technical requirements, prototyping, procurement, global logistics, project management and finally installation and GoLive.

Service

Our service is always there for you remotely or on site. We monitor your equipment via state-of-the-art systems and allow you to conveniently report problems at any time.

Uwe Kirchgessner
Uwe Kirchgessner

Your individual contact

Discuss your current situation with us and receive a no-obligation consultation on the latest technical options in retail. Whether buying or leasing - we will find the right model for your individual requirements.

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