InfraStor GmbH - Retail Reference - Flagship Store Berlin 2

Flagship Store
Berlin

In the Berlin flagship store on Tauentzienstrasse, the use of familiar technology in many digital touchpoints meant that the cabling had to be as invisible as possible, which is why very close cooperation with the architect's office was necessary.

Flagship Store
Berlin

In the Berlin flagship store on Tauentzienstrasse ,the use of familiar technology in many digital touchpoints meant that the cabling had to be as invisible as possible, which is why very close cooperation with the architect's office was necessary.

Insight into the project

Our client opened its flagship store on Berlin's Tauentzienstrasse in December 2021 under the motto "Renew Berlin".

On an area of 1400 square meters and a total of 3 floors, the sporting goods manufacturer focuses on sustainability and regionality, combined with a digital world of experience.

The company's most sustainable store to date impresses with, among other things, the "Green Lab," where customers can freshen up their aging products with new shine, as well as floor coverings made of 100% recycled material. The well thought-out concept is also ready for the future with cooperations with regional associations and communities.

Of course, digital elements should not be missing at all, for which InfraStor was allowed to provide sufficiently. The highlight is the six-meter long interactive LED shoe wall; when a shoe is lifted, information is displayed on the wall above it.

In total, we were allowed to install 68 digital touchpoints. Among others, several LED walls, LED tickers, LCD signage, laser projectors and interactive touch displays as well as their automated control.

In the smart RFID dressing rooms, appropriate content for the customer's product automatically appears in the mirror. The company's app can be used to have out-of-stock items delivered directly to the customer's home.

All in all, the installations lead to a new shopping experience in the sign of the times.

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68 Digital Touchpoints. These include LED walls, LED tickers, LCD signage, laser projectors, interactive touch displays and their automated control.

More impressions

Digital concepts inspire customers and create an attractive shopping experience in stationary retail.

Through our global partner network we are able to offer, deliver and install the best technology at competitive prices in a freely scalable way. We also create concepts, drawings, renderings, prototypes and the finished solution according to your individual requirements, enabling you to present yourself uniquely.

Concept

understand your vision and ideas and develop them together with you and our partners to develop concrete, attractive concepts and tangible prototypes.

Implementation

Concepts turn into technical requirements, prototyping, procurement, global logistics, project management and finally installation and GoLive.

Service

Our service is always there for you remotely or on site. We monitor your equipment via state-of-the-art systems and allow you to conveniently report problems at any time.

Uwe Kirchgessner
Uwe Kirchgessner

Your individual contact

Discuss your current situation with us and receive a no-obligation consultation on the latest technical options in retail. Whether buying or leasing - we will find the right model for your individual requirements.

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