In the flagship store of a sporting goods manufacturer, the latest retail concept, which has also been used in London, Rome, Barcelona and Warsaw in recent years, was introduced in 2022 on a sales area of 850 square meters. This general strategy allowed the company a lot of space for local elements.

Thus, the typical Dutch paving was continued on the first floor and a new staircase was formed, the design of which was influenced by the steel structures of Amsterdam's bridges.

A very special space has been created on the second floor of the Amsterdam store. This space is designed to allow VIP guests to shop undisturbed, but also to welcome members of the internal club in style.

In addition, we were allowed to integrate the latest digital innovations. Particularly noteworthy is the digital, interactive LED shoe wall, which has a width of over 12 meters. When the customer takes a shoe from the wall, a QR code is displayed in addition to the name and price of the model.

In the changing room there is an RFID sensor that recognizes the product and displays information about the item to the customer. In addition, visitors have the option to request another size or view other products directly from the fitting room.