Flagship Store Amsterdam - 12m LED wall

Flagship Store

Our client decided to open the flagship store in Amsterdam with a focus on RFID technology. We had the task to integrate all digital media with focus on RFID.

Flagship Store

Our client decided to open the flagship store in Amsterdam. We had the task to integrate all digital media with a focus on RFID.

Insight into the project

In the flagship store of a sporting goods manufacturer, the latest retail concept, which has also been used in London, Rome, Barcelona and Warsaw in recent years, was introduced in 2022 on a sales area of 850 square meters. This general strategy allowed the company a lot of space for local elements.

Thus, the typical Dutch paving was continued on the first floor and a new staircase was formed, the design of which was influenced by the steel structures of Amsterdam's bridges.

A very special space has been created on the second floor of the Amsterdam store. This space is designed to allow VIP guests to shop undisturbed, but also to welcome members of the internal club in style.

In addition, we were allowed to integrate the latest digital innovations. Particularly noteworthy is the digital, interactive LED shoe wall, which has a width of over 12 meters. When the customer takes a shoe from the wall, a QR code is displayed in addition to the name and price of the model.

In the changing room there is an RFID sensor that recognizes the product and displays information about the item to the customer. In addition, visitors have the option to request another size or view other products directly from the fitting room.

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34 Digital media/display systems such as RFID LED walls, LED tickers, LED ceiling, LCD interactive signage and projectors.

A special feature was InfraStor's largest internative LED wall to date with a length of over 12 meters.

More impressions

Digital concepts inspire customers and create an attractive shopping experience in stationary retail.

Through our global partner network we are able to offer, deliver and install the best technology at competitive prices in a freely scalable way. We also create concepts, drawings, renderings, prototypes and the finished solution according to your individual requirements, enabling you to present yourself uniquely.


understand your vision and ideas and develop them together with you and our partners to develop concrete, attractive concepts and tangible prototypes.


Concepts turn into technical requirements, prototyping, procurement, global logistics, project management and finally installation and GoLive.


Our service is always there for you remotely or on site. We monitor your equipment via state-of-the-art systems and allow you to conveniently report problems at any time.

Uwe Kirchgessner
Uwe Kirchgessner

Your individual contact

Discuss your current situation with us and receive a no-obligation consultation on the latest technical options in retail. Whether buying or leasing - we will find the right model for your individual requirements.

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