Content Management System (CMS): Consistent, efficient and flexible content management

An effective content management system (CMS) is crucial for companies of all sizes and industries, as it improves team productivity through structured content management, enables faster updating, optimizes the user experience and thus makes a significant contribution to a successful digital strategy and the achievement of business goals.

InfraStor GmbH - Content Management System CMS - OLED Curved Video Walls

Why do you need a content management system (CMS)?

An effective content management system (CMS) is crucial for appealing to customers, communicating brand messages and presenting products and services effectively. But how does the content actually get to the screens? This is a question that concerns many of our customers. There are several reasons why you should use a CMS and why it is easier than traditional methods such as manually uploading files or using USB sticks. 

Furthermore, effective content management is crucial in order to attract customers. In view of the ever-increasing competition and the growing importance of content, content management is becoming increasingly important in retail. These services offer companies the ability to efficiently manage, update and customize content on their digital screens in stores, shopping malls or other locations. By centralizing control of content without the use of a USB stick, retailers can ensure a consistent brand presence, conduct targeted marketing campaigns and create an engaging customer experience. 

What is a content management system?

A content management system (CMS) is a service that enables customers to efficiently create, edit, organize and publish digital content such as text, images, videos and other media. 

The content management service usually offers various functions: 

1. content management

The ability to centrally manage and organize content such as images, videos, texts and interactive elements. 

2. scheduling

The option to schedule content and publish it on a time-controlled basis to support targeted product presentations. 

3. multimedia integration

The integration of various media formats such as videos, animations and live feeds to enable an appealing and dynamic presentation. 

4. remote control

The ability to update and manage content from remote locations to ensure a consistent brand presence across multiple stores.

5. user administration

The administration of user authorizations and access control to ensure that only authorized persons can access the content management system and make changes. 

These functions enable companies to use their digital screens effectively to address customers, provide information, promote products and ultimately increase sales.

What are the advantages of content management systems (CMS)?

1. no technical knowledge required

Customers do not have to deal with technical details such as hosting, installation or maintenance of the CMS.  

2. scalability

A CMS can be easily scaled according to the customer's needs. Whether the need for storage space, bandwidth or functions increases, the resources can be adapted accordingly without the customer having to worry about it. 

3. regular updates and security patches

The CMS is regularly updated, including the implementation of security patches. This ensures that the customer's content is always protected and up to date. 

4. customer support

Customers have access to a dedicated support team to assist with questions, problems or customization requests. This enables customers to get help quickly and manage their website effectively. 

5. focus on the core business

By outsourcing responsibility for the CMS, customers can focus on their core business instead of spending time and resources on administration. 

6. flexibility and adaptability

A CMS as a service can be customized to meet the customer's specific requirements and goals. Additional features can be added or existing features can be customized to ensure that the content meets the client's needs. 

7. time and location dependency

As a CMS is web-based, content can be accessed from anywhere as long as there is an internet connection. It is not necessary to use physical storage media such as USB sticks to transport or update content.

InfraStor GmbH - Content Management System CMS - Projection on walls

How we support you

We offer the option of managing content on screens. Instead of worrying about technical details such as installation, maintenance and security of the underlying system, we take care of this for you. The regular updates and security patches as well as our technical support ensure that the content on the screens is always up-to-date and secure. Overall, the content management service offers an uncomplicated and secure way to manage content and create an engaging customer experience without having to worry about technical details.   

Conclusion

Content management is of crucial importance for companies and organizations of all sizes and industries. Structured content management enables consistent, efficient and flexible content management. It improves the productivity of teams, enables content to be updated more quickly and helps to improve the user experience.  

Overall, effective content management is an essential part of a successful digital strategy and should therefore always be at the back of every company's mind. With the right service, companies can successfully manage their content, strengthen their brand message and ultimately achieve their business goals. 

Images: Infrastor GmbH

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Uwe Kirchgessner

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Customer Success Management (CSM) for digital signage: Maximize the impact of your ad networks

When it comes to digital signage, customer experience is key. Whether in shopping malls, airports, retail stores or other public places, digital signage networks provide a powerful platform to communicate messages and engage customers. But just providing screens and content is not enough to get the maximum benefit from your digital signage investment. This is where Customer Success Management (CSM) comes into play.

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