Bucherer flagship store in Frankfurt

In the heart of Frankfurt, we were able to be part of a pioneering retail project: the reopening of the Bucherer flagship store. An exclusive shopping experience that combines luxury, design and digital innovation in a special way was created in a spacious 750 m² area.

The new store is not only an architectural highlight - it is also the first location in Germany to implement Bucherer's new design concept, which has already been a hit at selected locations in Switzerland. The dark brass façade with free-floating display cases forms the elegant prelude to an equally stylish interior: American walnut wood, bronze-colored accents and finely tuned lighting concepts create a warm, modern atmosphere in which guests feel comfortable and linger.

Our task was the technical implementation of the digital elements, from conception to planning and installation. The aim was to integrate digital presentation areas harmoniously into the architectural environment and thus create a holistic, brand-strong experience. Particularly noteworthy is the Masterworks area - a visually impressive space in which a large-format LED screen impressively showcases the masterful art of watchmaking. The LED wall was deliberately opened up to create a continuous display case. This solution shows off the watches on display to their best advantage and combines digital staging with high-quality product presentation.

Special attention was paid to the seamless connection between analog luxury and digital staging - for example in the Certified Pre-Owned Lounge area, which enables a modern presentation of high-quality watches with discreet technology.

We have also integrated the Loxone system, which enables intuitive control of the LED screens. You can find out more here.